You’re a talented coach or consultant.
You have clients who love your work.
But all the daily grind of marketing and sales effort that goes in to winning new customers on Instagram is a monthly battle that takes you away from what you love best about your business – helping people.
What you really need for your business is a regular stream of leads without resorting to high pressured sales tactics or underhand list building methods: you want to show your brand and your vision in it’s very best light. You want an audience who know and love you for everything you stand for. You want to be able to bond with that audience in a way that’s personable and friendly. And ultimately, because you are a business, you want to have a way of getting that audience on to your email list and into your sales funnel.
If that sounds like you, then you’re in the right place.
Hi, I’m Lauren. Welcome! I’m thrilled to have you here.
If you feel like your Instagram account is under-performing for your business, you aren’t alone. In fact, I ran a survey recently to a group of small business owners, and 40% of them said that they struggled making sales on their Instagram account.
That’s despite the news that Instagram continues to be one of the best performing social media platforms for businesses. A user survey found that 75% of people had interacted with a business after discovering the brand on Instagram.
So if it’s so great, why are so many businesses struggling with it?
I kind of tripped over Instagram back in day. First, I dismissed it for my business (how’s it going to help me when you can’t add links to content!) and slowly realising that despite a mediocre effort on my part, it was actually bringing me new sign ups to my email list.
I started helping clients grow their own Instagram accounts: re-branding, publishing content, building a big following.
I discovered that if I was genuinely going to help my clients with Instagram, I couldn’t do it simply by publishing lots of content or growing a big following. It was just a tiny piece in the puzzle of what makes Instagram work for a business. You can have the biggest following in the world, but if you don’t have something in place to turn a follower into a paying customer, then your account isn’t an asset to your business.
And that’s how I got started in building smart funnels
I realised that to help clients exploit the full potential of Instagram, they needed a high performing sales funnel in place.
What’s a sales funnel? Well, in it’s most simple form, a sales funnel takes an follower, gets them to sign up to your email list via an opt-in page, and puts a sales offer in front of that email subscriber that they can then purchase.
The funnels I build are smart sales funnels. That means that instead of trying to create the perfect funnel from scratch, I use an incremental process that helps design the one that your customer is most attracted to.
I use data and a repeat testing process to refine and optimise these funnels so that they over-performing – the high conversion rates of these funnels mean my customers will always be able to get high quality new leads for their business, even when they aren’t actively posting on Instagram.
Since 2006 I’ve worked in the web. Before venturing it alone as an “entrepreneur” I worked for digital agencies and high tech startups in South Wales, UK.
I love the web and I have a genuine passion for small businesses. I have many fond memories of working with clients building their website brands before the term “social media” even existed. That included household names like the BBC and Worldvision (who I still personally support to this day as it’s a great charity, so check them out), plus countless small businesses, big businesses and government departments.
In 2012, whilst on maternity, I decided to say goodbye to the corporate world, and, like so many others, start my own business.
I love what I do now. I get to work on a very close basis with a small number of clients, and really make a difference in their business. Constructing these smart funnels is my perfect job. It takes all the good web design principles I learned in my days working in in digital agencies, and ties it together perfectly with the sort of modern, agile, growth-hacking approach that can really help businesses turn the corner online in a shockingly short space of time.
Imagine I just discovered your business on Instagram. What would it say about you?
Would it showcase a brand you’re proud of? Would I be able to instantly understand what you’re all about? Could I connect with what you have to say to the world? Will I want to learn more about your business?
If you can connect with your potential customers on Instagram, communicate your brand to them, bond with them, inspire them and teach them, Instagram is going to be an extremely powerful tool for your business.
Let me help you get there.
PS. If you read through my blog on here, you probably won’t find a lot of marketing theory on this site. My approach is to test out new strategies on Instagram, see what works, and share my findings with you. I like data, facts and evidence, and you’ll probably find after reading my posts for a while that I’ll keep telling you things like “track your clicks, monitor your traffic, split test” which I hope won’t get too tedious. But in all honesty I’m not going to sit here and claim to be some sort of Instagram guru; I’m learning all the time, and considering how fast the internet marketing scene tends to move, I don’t think that’s a bad thing.
Here’s what to do next if you haven’t done so already:
- If you’re still relatively new to Instagram and want to understand how to use it to grow your business, download “How To Get Your First 100 Subscribers For Free Using Instagram“
- If you’re a coach or consultant and you want to know how to get high quality leads on Instagram, this cheat sheet will help you
- Haven’t checked out the blog yet? Here’s a good case study “How I got 3000+ followers in 6 weeks” to get you started
- Follow me on Instagram here >>> @_laurenlambie_
Occasionally I recommend tools and services on this blog. Sometimes these recommendations may include products that I am an affiliate for, and the link I use may be an affiliate link, which means that I get paid commission for any successful customer referral. I only ever promote products that I know, use and personally recommend. I never promote something simply for the sake of promoting it and the vast majority of links on this site will be for products, services and websites that I am not an affiliate for.