You’re a talented coach or consultant.
You have clients who love your work.
But all the daily grind of marketing and sales effort that goes in to winning new customers is a monthly battle that takes you away from what you love best about your business – helping people.
What you really need for your business is a regular stream of leads without resorting to high pressured sales tactics or underhand list building methods: you want to show your brand and your vision in it’s very best light. You want an audience who know and love you for everything you stand for. You want to be able to bond with that audience in a way that’s personable and friendly. And ultimately, because you are a business, you want to have a way of getting that audience on to your email list and into your sales funnel.
If that sounds like you, then you’re in the right place.
My name is Lauren Lambie. And I’m thrilled to have you here.
Since 2006 I’ve worked in the web. Before venturing it alone as an “entrepreneur” I worked for digital agencies and high tech startups in South Wales, UK.
I love the web and I have a genuine passion for small businesses. I have many fond memories of working with clients building their website brands before the term “social media” even existed. That included household names like the BBC and Worldvision (who I still personally support to this day as it’s a great charity, so check them out), plus countless small businesses, big businesses and government departments.
In 2012 I became a mum for the first time, said goodbye to the corporate world, and, like so many others, decided to pursue a dream of starting my own business.
I don’t have some pretty, linear success story to add here that’s going to be turned into a Hollywood film, because despite all my experience on the web, starting an online business hasn’t been easy. Of course, if you’re a business owner yourself you’ll realise that too. Many times since 2012 I’ve changed direction and changed strategy in a vain attempt to figure out what I wanted to do. Nothing felt – in my heart of hearts, right. As a business owner, you’ll recognise that feeling you get in your gut when you’re striving to do something in life that you are so passionate about you can talk about it all day long and bore people over dinner whilst they politely nod along.
Instagram was never my intention. I didn’t wake up one day and decide “hey, I’m going to become an expert in Instagram”. If I’m honest, the first time I logged on I hated it, decided it wasn’t for me, and deleted the app. Eventually, I started using it again at the recommendation of other entrepreneurs who were managing to grow an email list at a ridiculously fast rate. So it was kind of out of curiosity as much as anything else.
But over time, not only have I found Instagram to be a social media marketing tool that beats the likes of Twitter and Facebook hands down, but I genuinely love it (which is ironic because I hate taking selfies and that was always how I’d stereotyped Instagram).
But the reason I love Instagram can be summed up in that beautiful, old-fashioned saying:
A picture speaks a thousand words
There’s something truly delightful in discovering someone’s Instagram feed for the first time. If you don’t believe me, test it out. Think of someone you’ve followed online for a long time and go and look at their Instagram profile.
If they’re using Instagram correctly, I bet you get a really good feel for who they are as a person, what they stand for, and what they do. I bet it makes you feel like you’ve got to know them on a more personal level than you ever could by just reading their blog or their Twitter feed.
It fills me with joy when I can see that someone has taken the time and care to put together a beautiful and coherent Instagram feed that makes their brand sing. When someone has put that much thought and effort into posting a handful of images, I know that’s a business I want to learn more about.
Now imagine that’s your business I just discovered on Instagram.
If you can connect with your potential customers on that sort of level, communicate your brand to them, bond with them, inspire them and teach them, Instagram is going to be an extremely powerful tool for your business.
And I’m here to show you exactly how to achieve that. I’m not a coach, nor am I going to be selling training on this site. All my knowledge I give away for free in the form of case studies, downloads or blog posts. So everything I know, learn or discover, I’ll share with you.
PS. You probably won’t find a lot of marketing theory on this site. Instead, I like to test out new strategies on Instagram, see what works, and share my findings with you. I kind of like data, facts and evidence, and you’ll probably find after reading my posts for a while that I’ll keep telling you things like “track your clicks, monitor your traffic, split test” which I hope won’t get too tedious. But in all honesty I’m not going to sit here and claim to be some sort of Instagram guru; I’m learning all the time, and considering how fast the internet marketing scene tends to move, I don’t think that’s a bad thing.
Here’s what to do next if you haven’t done so already:
- Download “How To Get Your First 100 Subscribers For Free Using Instagram”
- Haven’t checked out the blog yet? Here’s a good case study “How I got 3000+ followers in 6 weeks” to get you started
- Follow me on Instagram here >>> @L_Lambie
Occasionally I recommend tools and services on this blog. Sometimes these recommendations may include products that I am an affiliate for, and the link I use may be an affiliate link, which means that I get paid commission for any successful customer referral. I only ever promote products that I know, use and personally recommend. I never promote something simply for the sake of promoting it and the vast majority of links on this site will be for products, services and websites that I am not an affiliate for.